How to configure Google Analytics?

How to configure Google Analytics (GA) to view sales made on my e-commerce website.

Goal configuration in Google Analytics

In the Administration panel of your Analytics account, click Goals in the VIEW column.

The list of your Goals appears. Click on the New Goal button.

Step 1: Goal description

  • Name
    Give a name to your goal.

  • Goal ID
    The Goal ID appears in the e-commerce reports provided by GA. You can leave the default value.

  • Type
    Choose the Destination type (the buyer accesses a specific web page or application screen).

  • Click the on Continue button.

Step 2: Goal details

  • Destination Configuration
    Choose "Begins with" and enter the URL of the payment confirmation page of your e-commerce website (and not the URL of the payment page).

    Trick : To determine the URL of this page, simply make a payment on your e-commerce website.

  • Value
    The cursor is set to OFF by default. This attribute should not be changed if you want to track your turnover via Google Analytics.

  • Funnel (optional)

    This attribute is optional and disabled by default.

    Defining a funnel allows Google Analytics to record the place where users enter and exit the customer journey.

    Add the steps of your customer journey and fill in the corresponding URLs.

    Important

    The last step of the customer journey is the payment confirmation page. This step should not be set in your funnel. Its URL must be filled in the Destination field of your Goal.

  • Click on the Save button to save your new Goal.

How to force the buyer to go through the destination of your Goal?

Do you use a payment module provided by PayZen ?

  • Enable automatic return to the store in the module configuration.
  • Set the Timeout before redirection in case of successful payment to 0.

For more information, refer to the documentation provided with the payment module.

Do you use the payment form?

To force the buyer to go through the URL defined in the Destination field of your Goal, you must use the form fields below :

Field name Comments
vads_url_success or vads_url_return Depending on your implementation ot hte redirection to the store, set the vads_url_success or vads_url_return field to the URL defined in the Destination field of your Goal.
vads_redirect_success_timeout

Set this field to "0" so that the buyer is redirected to your payment confirmation page as soon as the payment is complete.

vads_return_mode Set this field to "GET" to avoid potential alert messages from the buyer's browser.